Let’s start communicating… about how you can re-engage with clients, staff and other stakeholders; how you can shape the key debates in your industry; and demonstrate your expertise and reliability new potential customer bases. The Communications Business has been shaping opinions with expertise and passion since 1995 and we have earned a reputation as a public relations and strategic communications consultancy with integrity, passion and results.
Whether you need to develop a new communications strategy, want to enhance your corporate reputation or encourage your key talent to become thought leaders in their field, we can help. Our experienced team of marketing, media and industry sector specialists consistently develops and delivers intelligent, innovative and results-focused communications. And our long list of trusted media contacts will help to ease your journey into the public eye – as you want to be seen.
You are judged on your actions only if you can suitably communicate them. As an organisation, you need to take charge of how you are perceived by the world. We can help you build a communications strategy that not only gets you noticed, but also enhances your reputation, builds your team’s confidence and cements your place as a leader in your sector or field.
Imagine going to a networking event where everybody already knows your name, and wants to talk to you about the latest issues affecting their industry: That’s the privilege of being a renowned media expert. We’ve been developing talented professionals and managers into polished columnists and commentators for twenty years, garnering publicity for their companies and facilitating contacts as they become regarded as leaders and trusted advisers to their client-base.
Crisis and issues management
Things don’t always go to plan. But with clear and honest communication, crises can be turned into support unity and issues which threaten your position can be safely neutralised. With our long experience and excellent media contacts, we can advise on, and implement, suitable crisis communications. And we will train you so that you need not fear the press.
Media and stakeholder relations
Good relationships make for smooth business. Whether you need to build connections to editors for a thought leadership campaign, or ensure good channels of communications to staff, key decision-makers or other businesses, we can help. Clients can benefit from the valuable relationships we have built up over two decades, plus those of our IPREX partners worldwide.
Reputation is everything in business, and you need to actively work on it to ensure this capital is as high as it can be. Our strategies put integrity and reputation at their heart, focusing on quality publicity and outlets to ensure every communication enhances our clients’ standing in the world.
Social media engagement strategies
In a world where every brand and organisation is harnessing social media to drive awareness and customer engagement, how do you stand out from the crowd? We believe in building strategies that specifically invite engagement, target people who are interesting to you, and portray an air of approachability alongside expertise. It’s not always about numbers or reach: our clients have built great reputations and we help them to project themselves online in a manner that befits their position.
There’s nothing better than personal engagement and authentic voices when it comes to media. That’s why The Communications Business offers a range of media training options: so that you can walk into an interview with all the confidence of an experienced pro and convey the enthusiasm, expertise and dedication that has made you successful in your field.
Corporate communications and literature
Wise words. Good presentation. And a nous for what to say. Projecting the right image to employees, stakeholders and clients is important: let us guide you and ensure that your corporate updates, brochures and websites are an asset that showcases your organisation to the world. We’re all about communication.