Reputational Equity

Corporate reputations are under greater scrutiny than ever before and recent turmoil in international markets has seen some of the world's most well-known brands decimated.

Now stakeholders are turning their attention to the boardrooms, for reassurance that the principles of sound corporate governance are applied to the protection and nurturing of brands, widely regarded as organisations' most important assets. Legislation and regulatory moves has further forced the valuation and management of reputational equity onto the agenda, with research confirming the loss of corporate reputation regarded as one of the key risks facing businesses.

Whether your requirement is 24/7 board-level rapid-response incident support and counsel or a wider risk mitigation and strategy review, The Communications Business’ team of senior advisers has a long-standing track-record in building and protecting reputations of UK and international market leaders.